As one of the most widely used social media platforms by adults alike, Facebook is a space where your business can prosper. It can give you an opportunity for maximum visibility if you can establish and implement the right marketing strategies. Read further to find out more!
The beginning is always the hardest and most challenging part, thus you will find this article helpful when it comes to establishing your business on Facebook. Here are the ways to successfully market your business in the most populated online platform today.
1. Read some research
One research last 2018 found that 80% of social marketers’ primary goal is to increase their brand awareness. This is just one of the acclaimed research done to determine goals of some brands. In Singapore, there is little knowledge on Facebook marketing thus, you would want to know your strategies to be successful and a way to learn that is through research.
2. Arrange a plan
Once you are introduced in this niche, then it is time to set the right goals for your brand. If you also wish to promote brand awareness, then you should arrange steps for social media management and hire a digital agency who can help you attain that.
3. Execute your plan
Putting action on plans no matter how little they may be is important. Make sure that you are on pace to accomplish these goals, and track your progress as you go along. This would help in identifying errors and effective moves that can place you on top.
4. Know your audience
Facebook marketing is not all about posting content as you like. You should understand who is on facebook and who are your current audience on your own Facebook demographics. In this way, you would know what manner you should speak and what topics you should address.
5. Engage with your audience
Facebook is a network channel built to converse, discuss, and share content. Therefore, you should not forget to engage with your audience and build a community out of them. With effective social media management, you can reach out to most of your audience to increase engagement.
6. Schedule content posting
Other than following a content strategy that could meaningfully connect with your audience, you also have to meet the need for engagement by posting it during the most active time. Here are some tips for the best times to post on Facebook:
Wednesday is the most recommended day to post
11 AM and 1 PM are the best time to post
9 AM to 3 PM on other days of a weekday
Minimise posting on Sundays
Do not post during early mornings and late at night
Be one of the first business in Singapore to use Facebook marketing as a strategy to promote your brand! Follow the aforementioned steps to gain more customers in the future.
Get an agency to help in social media management and introduce you in this area of digital marketing! Reach out for OOm in Singapore to learn about their Facebook marketing and other services. Contact them through their website https://oom.com.sg/.
