Promoting our eCommerce online was tough. If it wasn’t for this SEM & SEO company in Singapore, we won’t be able to attract as many customers online.
Struggles in Achieving a Strong Online Presence
Since many of the physical businesses are now moving online, it was difficult for a start-up eCommerce business like ours to gain an advantage over these competitors. Even though we invested so much in web design and development, this is still not enough to reach our target audience online. What’s the use of having a good website without customers flocking into it? We felt like our efforts were useless because, for months, we weren’t able to gain a lot of customers.
Although we did some SEO strategies, most of us aren’t knowledgeable about this field. We are businessmen. We are not marketers. We know how to negotiate with various vendors and suppliers, but marketing hasn’t been our strong suit. Thus, we decided to seek the help of a digital marketing service provider. We thought that it would be better to outsource our online marketing efforts because this is more cost-effective than hiring an in-house team of SEO and SEM experts.
Reliable Digital Marketing Service in Singapore
While we were searching for a service provider, we happened to stumble upon this particular SEM & SEO service provider that helped us promote our business online. We discovered them online and decided to choose them because we read some of their blogs about eCommerce marketing. We thought if a service provider is knowledgeable in our industry, then they will be able to greatly help improve our business. Here are some of the things that we liked about them:
1. Great Service and Product Presentations
When we met them for a product presentation, we were impressed with their CEO for explaining their services well. He was so confident about the positive results that their digital marketing services will bring. Moreover, the data he showed to us was detailed and it shows all the measurable results, so it’s easier to understand.
2 Online Reputation Management
Part of the services that we availed from them was their online reputation management service. What we learned about this is that their SEO specialists would help us push down the negative results of our eCommerce business. Not all of our customers had left good reviews, so it would be bad for our business if another potential customer might discover these first. Although we managed to settle these issues peacefully, they will remain on the Internet. It was a good thing that their SEO specialists helped us move these bad reviews at the latter pages of SERPs (Search Engine Results Pages).
Online reputation management was also great for boosting the essential content on our website. We, sometimes, write helpful blogs for our customers because we found out that this can help boost traffic. Using various SEO tools and techniques, their specialists helped these blogs land on the first page of SERPs.
3. SEO Services
This is one of our favourite aspects of their services. Using SEO or Search Engine Optimization services in Singapore, we don’t have to spend extra cash to gain more conversions. Although it did take some time before we saw the actual results, all of the patience and hard work had paid off, because we saw how it helped us get more customers online. It was a drastic change compared to the time that we first started our eCommerce business. Moreover, their web developers and content writers tried to do a little revamp on our website to make it search-engine friendly. They added the relevant keywords in our site’s blogs and product descriptions, so it was easier for search engines to discover our new products. Moreover, they added more eye-catching graphics to make the site more engaging for users.
4. SEM Services
SEM is quite different from SEO because SEM involves paid ads and Google Adwords Management.
While we were discussing with them how SEM works, we learned that their specialists would have to use keywords that are highly relevant to our business. After they did some research, they will keyword groups using Google Adwords Management. Once they established the right groupings, these will be used for creating a highly-effective ad copy. The process was quite complicated, so we decided to leave it to them about making SEM strategies. Fortunately, they were able to bring more visitors to our eCommerce site, thanks to their SEM strategies.
Recommended SEM/ SEO Company in Singapore
We highly recommend OOm for their digital marketing services. Thanks to them, we managed to become a popular eCommerce business locally. They were a huge help in coming up with effective search engine optimization and search engine marketing techniques that made it possible for us to get recognised online.
