Whether you operate as a small-scale startup and visit conferences and seminars personally or are looking for ways to innovate within your event management process, implementing new and interesting trends into the pipeline can prove highly beneficial.
Let’s take a look at several innovative trends in event management Singapore worth pursuing and implementing in future conferences, seminars and networking events hosted by your company.
Authenticity & personalization
Organizing an event which will attract attendees of certain profiles and backgrounds is all about branding it as such. If you are organizing an event centred on HR training, HR company networking, and HR lectures with professional coaches, that event should look and feel authentic. Do not market your event as just another conference and hope that people in the industry warm up to it without a fault.
Instead, your HR event should be branded with a unique identity, logo, promo materials, social media announcements, and other goodies. It will create a much stronger sense of personalization around your conference rather than it being just another event which just so happens to cater to HR professionals.
Innovative added value
Added value has become an important point of consideration in modern event management. While a conference centred on IT is bound to feature technology, adding small incentives for your attendees can go a long way. Promo packages involving notebooks and pens are always a good choice. However, you and your event planner in Singapore can go a step further and incorporate the event’s name, branding, location and date into the mix.
Casual networking spaces
One of the most important aspects of event management is to allow for organic networking to take place at the venue. Whether it’s a B2B conference dedicated to networking specifically or a student seminar aimed at education and coaching, networking can be facilitated in a multitude of ways. Most specifically, creating casual networking spaces throughout your venue will allow attendees to flock to places such as the bar, the cafeteria or the lounge with this purpose in mind.
Dedicated chatbot integration
Depending on the scale of your event and the range of different demographics and backgrounds you may have in your attendance, you might have to extend your innovation into the digital space. Chatbots are machine-learning AI capable of serving as support agents, FAQ desks, and other critical functions needed for an event to run smoothly.
If you need an event planning company in Singapore to help you out with these, visit our website and let our experts take care of your needs.
