Visual merchandising displays are about attracting your customers in different ways that make the product presentable and boost sales. This kind of advertising has many benefits for both the business and the customer. You can achieve these with the help of an exhibition booth designer.
Visual merchandising has different types that can help you determine the correct display for your business. Here are some:
WINDOW DISPLAYS
This type is available in stores located at the malls. You can see stores or brands displaying mannequins, arts, or signages with their products and promos on them. It attracts the customer to visit the place, look around, and be encouraged to buy.
IN-STORE DISPLAY
In all visual merchandising displays, this one is the most common. You can see it in malls or groceries where the products are on shelves, clothes placed on mannequins, or signs that can get attention regarding the product.
PROMOTIONAL DISPLAY
This type of display is temporary where you can see signages or stalls for the promos. It can also be through a coupon distributed to people. But, this promotional exhibit is mostly through booths or stalls where they put the discounted products.
POINT OF SALE DISPLAY
This visual merchandising display is almost the same as the in-store display. However, the point of sale focuses on where the goods are displayed. It might be in an aisle or front of the counter. A good example is a grocery store.
SIGNAGE
Retail interior design in Singapore does not only focus on big displays. It can be through signages, too. Signages are simple yet effective to attract customers. You can put your products, offers, or newly arrived items for people to see. This type of display must not only be attractive, but it must also be entertaining and informative.
If you are looking for an exhibition booth designer, visit Dezign Format’s website. They have the best retail interior design in Singapore.
